Introduction

Helix Bridge (“we”, “our”, “us”) is committed to transparency and user control over personal data. This Consent Management Statement explains how we collect, process, and manage your consent for the use of personal and sensitive information across our platforms, including Human Genomics, PetXpress™, PedigreeX™, DNA Bank™, HeliXTech™, HeliXConnect™, HeliX Academy™, HeliXplore™, HeliXMart™, and HeliXBlog™.

This policy explains:

• What cookies are and how they are used
• Types of cookies deployed on our platforms
• How users can manage their cookie preferences
• Global compliance with laws such as GDPR (EU/UK), DISHA & DPDP (India), CCPA/CPRA (California, USA), and other international standards

By using Helix Bridge services, you consent to the use of cookies as outlined in this policy.

1. What Are Cookies?

Cookies are small text files stored on your device when visiting websites. They allow websites to:

• Remember user preferences and settings
• Analyse traffic and platform usage
• Provide personalised experiences and relevant content

Cookies can be:

• First-party cookies: Set directly by Helix Bridge
• Third-party cookies: Set by trusted partners or service providers

2. Types of Cookies Used

• Strictly Necessary Cookies
  • Essential for core platform functionality (login, DNA kit tracking, secure transactions).
  • Cannot be disabled without affecting key services.
• Performance & Analytics Cookies
  • Collect anonymous information about user interactions.
  • Help us improve website speed, navigation, and service performance.
• Functional Cookies
  • Remember language, region, display preferences, and other custom settings.
  • Enhance user experience across sessions.
• Advertising & Targeting Cookies
  • Deliver personalised marketing content and promotions.
  • May involve social media or retargeting networks.
• Security & Compliance Cookies
  • Maintain cybersecurity, fraud detection, and regulatory compliance.
  • Monitor login attempts and detect unusual activity.

3. Third-Party Cookies

Some cookies are set by third-party providers, including:

• Analytics platforms (e.g., Google Analytics)
• Video or content delivery networks
• Marketing or social media integrations

Helix Bridge ensures contracts with third parties include privacy obligations and compliance with relevant global regulations.

4. Purpose of Cookies

Cookies are used to:

• Ensure proper platform functioning
• Enhance user experience and personalise services
• Analyse website traffic and platform usage trends
• Support security, fraud prevention, and regulatory compliance
• Provide targeted and relevant content, advertising, and marketing insights

5. Global Legal Compliance

• Europe (GDPR & ePrivacy Directive): Non-essential cookies require consent. Users can withdraw consent at any time.
• United Kingdom (UK GDPR & PECR): Consent and transparency principles align with GDPR.
• India (DISHA & DPDP): Explicit consent is required for personal and sensitive data cookies.
• United States (CCPA/CPRA & other state laws): Users can opt-out of sharing personal information.
• Other jurisdictions: Best practice compliance applied globally, respecting local data protection and privacy laws.

6. User Rights & Control

Consent is obtained for the following purposes:

• Cookie Consent Banner: Accept, reject, or customise cookie settings.
• Browser Settings: Control, block, or delete cookies through browser preferences.
• Third-Party Opt-Outs: Use provided links or privacy tools for third-party cookies.

Note: Disabling cookies may limit access to certain Helix Bridge services, including login, DNA banking, PedigreeX™, and personalised content.

7. Data Retention

• Session cookies are deleted when your browser is closed.
• Persistent cookies may remain for 6–24 months, depending on purpose.
• Analytics and security cookies retain anonymised or aggregated data for service improvement.

8. Jurisdiction & Global Compliance

• Helix Bridge is incorporated in the United Kingdom.
• Governing Law: UK law applies to our Terms of Service and platform use.
• Users globally remain protected under local privacy laws (GDPR, DPDP/DISHA, CCPA, etc.).
• Dispute Resolution: UK courts have primary jurisdiction, but arbitration or mediation may be used for international users.

9. Updates to the Policy

• Helix Bridge may update this policy to reflect changes in technology, services, or laws.
• Users will be notified via website banners, emails, or platform notifications of significant changes.
• Continued use of the platform after updates constitutes acceptance of the revised policy.

10. Contact Information

For questions about cookies, consent, or global data compliance, please contact: